It’s the start of a new year, folks, in case you hadn’t heard.
This is the time when people make New Year’s Resolutions, of course.
And it’s also the time when a bunch of other people criticize New Year’s Resolutions — or make fun of them.
Which camp are you in?
Well, we’re not going to wade into that battle, but . . .
Goals are different than resolutions. Hitting a certain revenue number (a goal) can be powerful and effective. Trying to eat fewer cookies after work (a resolution.)
You should have goals for your business. And the start of a new year is a great time to review them.
(If you don’t have goals, then the start of a new year is a great time to write them!)
We are not going to get into the nuts and bolts of making goals — there are a bunch of other places online that can help you do that. (You could Google up “SMART goals” — a specific type of goal-setting — for more information on making goals. Here, too, is another short article on making goals.)
Though we aren’t getting into the how-to’s of goal setting, we do want to encourage you to set big goals.
Let’s say your company grossed $750,000 last year. Cool. Now you want to set a goal for 2015 — you want to strive for more.
Would you set the new year’s goal for $800,000? $850,000?
You could, but . . . why not set a bigger goal? If your goal is to gross an additional $50,000, that’s good, but is it exciting? Is it sexy? Does that kind of goal motivate you to move mountains?
What if you could add $250,000 to your bottom line? Would that get you and your team fired up?
There is a famous and well-regarded book about setting big goals. It is the Magic of Thinking Big (originally written in the 1950′s.)
One point that book makes is that . . . even if you don’t hit your big goal, but come close, the larger goal has served you well.
If you strive for $50,000 more revenue, that’s one thing. But if you instead say that $250,000 is your aim — and then you only get to $200,000, will you feel better? Which would you prefer an additional $50k or $200k?
In the words of British prime minister Benjamin Disraeli: Life is too short to be little.
So don’t just write down your goals for the coming year — create BIG ones!
(And then go make them happen.)