Art and Science: A Story about Roofing


Mrs. Prospective Customer calls and needs a new roof. On the phone, you discover that your company is not the only one bidding on the job. Over the next few days, in a few conversations, you try to win the customer to your side. She has questions and reservations, but you are professional, patient, and persistent. Your efforts succeed: you get the job. Working on your customer's new roof requires science: you install the right products in the right places, and you end up with a well-built … [Read more...]

Extreme Productivity: Get More Done with Wunderlist (for free)


Wunderlist is a great -- and free -- tool that you can use to get more done. It works on Windows and Macs -- and all types of phones. Wunderlist easy to use -- it's not loaded with a bunch of buttons and options that you don't need and that will slow you down. (The only thing I don't really like about Wunderlist is its oddball name.) Watch this video introduction to Wunderlist and see how it can help you take care of business. … [Read more...]

In Praise of Assembly Lines


The words "assembly line" aren't very sexy. An assembly line is not exciting or exotic. But assembly lines make over 60 million cars around the world every year. That's a lot of cars. And those cars make for a lot of profitable companies. (Assembly lines also bring about millions and millions of computers, TV's, planes, guitars, etc.) Maybe it's time for assembly lines to benefit the roofing business. Specifically your roofing business. The thing about assembly lines is they … [Read more...]

It’s all about quality


"Quality, quality, quality. Never waver from it, even when you don't see how you can afford to keep it up. When you compromise, you become a commodity and then you die." —Gary Hirshberg, Founder of Stonyfield Farm Here's how a friend of mine buys a new car... He figures out what kind of car he wants -- the make, the model and the options. Then he calls all the dealerships around him and asks for their "best price" on what he wants. When a salesman quotes a price lower than all the … [Read more...]

Bill Parcells. The Roofer?


I recently visited the office of a residential roofer here in California. It was a nice visit -- in large part because the business is doing pretty well. They're working hard to line up customers, and their hard work is paying off: they have jobs in production now and jobs on the books for the future. When I commented that all things considered the business seemed to be doing pretty well, the owner said, "Yeah, we're doing okay. But what if Bill Parcells was in here for a while?" Bill … [Read more...]