Art and Science: A Story about Roofing

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Mrs. Prospective Customer calls and needs a new roof. On the phone, you discover that your company is not the only one bidding on the job. Over the next few days, in a few conversations, you try to win the customer to your side. She has questions and reservations, but you are professional, patient, and persistent. Your efforts succeed: you get the job. Working on your customer's new roof requires science: you install the right products in the right places, and you end up with a well-built … [Read more...]